all respected designers not only reflect his/her times, but they also push through a new aesthetics creatively and commercially. think nicolas ghesquiere, rei kawakubo, halston, yves saint laurent, balenciaga, coco chanel,….

‘futuristic and romantic’ is achieved in the house installation, inversion, by dan havel & dean ruck at the art league houston in 2005. the tunnel is obviously futurustic, similar to the comme des garcon new york store, yet full of humanity.

it’s hard to succeed with a borrowed identity and nothing new to say. an example would be ivana omazic being replaced by phoebe philo for the fall 09 season. there is already a nicolas ghesquiere. looking like a balenciaga with curved seams is not going to make anybody happy.

fashion designers are control freaks. their working studio’s interior and the choices of furniture are all part of their regulated world. in time, it becomes the inspiration.

hussein chalayan first raised the relationship between furniture and fashion in his fall/winter 2000 ‘afterwords’ collection. (more….)

the graphic language of a brand is like the voice of a person – it helps define who you are and it is one of the main things that people remembers about you. yves saint laurent did this early on in 1962 when he set up his business (p.27 in debut, isbn# 0810905612).
for us, the romantic side of our graphics is reflected in our love for art nouveau; the futuristic part is harder since the predicted futuristic sensitivity is rarely accurate (or we would’ve all be dressing like star trek by now). instead, research on contemporary art and the concepts of the artists are needed. so far, erwin wurm (the artist who swallowed the world isbn# 3775718664) seems interesting to us.
 

conceptually, this chris cunningham’s 1999 video for bjork has all 3 of our characters.

we are FUTURISTIC
lots of others are influenced by nicolas ghesquiére at balenciaga (so were we), but starting in fashion at the turn of the century means more for our interest in the future. less about looking like star trek, we want to create anew.

we are ATHLETIC
understanding anatomy and a modern way of active life, e.g. sport, fashion is here to help.

we are ROMANTIC