the TT looks dated now. but back in 1998 when it first appeared, TT single-handedly put the excitment back into audi, bringing the name back from obscurity. it redefined the company, and lended its magic to audi’s bread and butter A4 and A6. without the TT, the message wouldn’t be so loud and clear. now that’s just terrific branding.
come to think of it, why can’t we consider them fashion brands? when was the last time fashion produced a TT or an iphone?
18 Dec 08 | by deacon | the right | no comments »