pucci and missed opportunities

the wrong: paralyzed by heritage

designers stephan janson, julio espada, christian lacroix and mathew williamson all swung and missed. currently, poor peter dundas is still just looking for the bat. we are talking about a game of pucci.

to many, pucci is a colorful retro-print house. i suspect that such a strong but narrow identity is doing more harm than good. no one dared to move it forward (like nicolas ghesquiere did with balanciaga). no one managed to fake a history onto the company (like tom ford did with gucci). and, no one figured to just take it by the horns and move it the way she/he see fits (like john galliano did with dior). everyone spent a little too much time with pucci’s archive.

there were just too many missed opportunities, with the latest being the inkjet (or digital) fabric printing technology. the british fashion student first started using it for their thesis. with advances of bulk production capacity of the past few years, digital print appeared on runway of hussein chalayan (depicting car crashes), alexander mcqueen (extraordinary textural visual effect, as expected from him), mary katrantzou (bottling up the female body), etc. can you imagine the possibilities of applying this technology to the house of pucci? apparently, none of the passing designers could.

they can’t just keep slapping the pucci prints onto lingerie, cups, hats, etc. to be relevant today, pucci need to show a belief in something. if all pucci stands for are those tired old ‘original’ prints, then they should realize their market really only exists on ebay. pucci, like china, should NOT be paralyzed by its heritage, its history and even its identity (be respectful of the character). turn the page!

note: versace is fast becoming a pucci of our generation – increasing historic identity with decreasing relevancy.

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