the wrong: capitalizing on smaller labels’ designs
on the left is the pierre hardy signature bag from 2006.
in the middle and on the right are the cricket summer 09 group from coach.
do we have to say more?
after running low on ideas from gucci (and running up the tap on the lawyers’ fee), coach has decided to take on a new direction. start coming up with original concepts? no. they have decided to pick on the ‘little guys’. simply take their hard-earned look and identity, and promote it like it’s their own. the thinking is simple: middle america probably never heard of a pierre hardy, so let’s introduce his ideas and call it the cricket. oh, and it probably will make them 100 million bucks. can you imagine how mr. hardy feels when he sees this shit?