we bitch about fashion.
this blog is basically where we rant about what’s WRONG with fashion today. without the ‘influence’ of major advertisers (in fact, we have none), we can be brutally honest (and sometimes even angry) in speaking our minds and not worry about someone pulling out 16 pages of advertising spread. of course, we give props to everyone who gets it (quite a few) and doing something RIGHT as well (few and far between).
the future is what we really care about. we would like to think that our fashion label is the future, and thus we record the process of building our brand in this section.